Abercrombie & Fitch CEO Explains Why He Hates YOU!

Posted by shags on May 16, 2013

Abercrombie’s attitude towards plus-sized women derives from CEO Mike Jeffries.  Welcome to the exclusive GIANT DOUCHE BAG CLUB!

In a 2006 interview with Salon, Jeffries confirmed that the communication between hot people is his primary marketing tactic.

“It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that,” he said.

Jeffries also told Salon that he wasn’t bothered by excluding fat people. “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either,” he told Salon.

Some people don’t find this way of thinking ethical or fair.  One man is attempting to change the A&F brand by handing out their apparel to the homeless.  Find the video below.

Full story can be found at Yahoo and Elite Daily.  What are your thoughts? Will you buy their clothes? Would you donate yours to the homeless?


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